The concept of vehicle marketing has grown significantly in recent years and there are many branded cars competing for attention on the road with bold car decals and graphics. Local businesses need to come up with new creative ideas that not only grab attention on the road, but are also memorable enough to produce results in terms of more inquiries, referrals or sales.

Creative Messaging Ideas for Car Wraps, Graphics and Decals

Simply using a company logo along with a tagline, website address and phone number may not be enough to turn heads on the road these days – or be memorable enough for potential customers to take action after the initial marketing impression. Good creative messaging on car graphics can help ignite buzz in your local market and generate valuable (and free!) word of mouth advertising.

Creating a catchy slogan or unique messaging that is memorable is one way businesses can stand out while their company cars are driving around in their local market territory. Think about what makes your business unique, or what you want potential customers to think about your business. Then, capture this idea in your graphics and messaging on your car or delivery vans.

Using humor in a slogan is one creative idea that usually makes a lasting impression in vehicle marketing. If you can get people to stop and laugh or giggle at a slogan or tagline they will usually remember it (and may even share the humorous slogan with others, therefore generating additional word of mouth advertising).

In this example, Pennsylvania realtor Donna Godfrey wants you to “Bug Her About Real Estate”. The bold red VW Beetle “bug” car, along with the fun and catchy slogan encouraging people to contact her anytime about real estate, definitely turns heads in her local market. The strategy includes a nice combination of a unique car type and color, a catchy and humorous slogan and graphic images (real estate company logo and realtor headshot photo) that help to identify the realtor in her local market territory.

In a business where word of mouth advertising and referral marketing is critical for success, making memorable impressions on the road with this bold vehicle marketing tactic is sure to get noticed and remembered.

Some other creative messaging and marketing ideas for local businesses using vehicle branding include:
Use special messaging or call to action. Track the effectiveness of your vehicle marketing by using a special call to action using the car graphics as the referral mechanism, such as “Mention you saw this car and save 20% with us”. Your call to action will give potential customers more reason to remember your graphics to take advantage of a special promotion while giving your company a way to track the return on investment for the vehicle wrap or graphics expense.

Add QR codes to your car graphics. When your company car is stopped in traffic or parked in an area within your local market, having a smartphone QR scan code on your car graphics is a great way to take advantage of mobile phones with your mobile advertising and branding. Have the QR code link back to your company website with special exclusive offers only available from your vehicle marketing efforts. You can even change your special offers frequently by simply having the same QR code on your vehicle but change the URL link attached to it (or update a landing page). Keep it fresh by saying “Scan for our Weekly Specials” or similar call to action.

Make your vehicle marketing highly visible. For optimum exposure to your vehicle messaging, take advantage of highly visible roads and traffic routes. Also consider parking your branded vehicle closer to the road in parking lots with the back of the car facing toward the road (or a section of the vehicle with the most graphics or messaging).

Choosing Cars that Maximize Branding and Advertising Exposure with Vehicle Marketing

Which car model is best for promoting small local businesses with car wraps or graphics? The choice you make with the car or vehicle you use may be as important as the actual messaging and graphics used.

Here are some things to consider when choosing a car to use in your vehicle marketing efforts to maximize the creativity potential in your efforts.
Vehicle model or brand – Many businesses opt to choose a vehicle model that is eye-catching and unique. Some of the latest “concept cars” with innovative designs and curves make the best car models for vehicle marketing because the style of the car is attention-grabbing in itself. Popular car models that are good for mobile advertising graphics and vehicle wraps include VW Bug, PT Cruiser, Smart Car, Mini Cooper, Honda Element and Scion.

Vehicle color – The color you choose for your car has the ability to turn a lot of heads before you even apply vehicle graphics. Or if you plan to use a lot of vehicle graphics you may want to choose a basic white or black car. Also consider how your company’s brand colors or logo will look against the car color you choose.

Vehicle type – Choose a type of car that is a good fit for your type of business or the brand personality you want to reinforce while on the road. It may be more appropriate for your sales reps to drive more luxury vehicles if driving clients often, or an SUV for carrying around real estate lawn signs most practical for realtors. And of course larger SUVs or vans would be a more practical choice for delivery services.
Vehicle fuel efficiency – Choosing a hybrid or fuel-efficient car that gets high mileage is a smart economical choice for small businesses with tight operating budgets. Sometimes a fuel-efficient car can also make a statement about your company brand or environmental concerns.
Most importantly, be sure to strike a balance between creative messaging and necessary contact information for your business to maximize potential for your car wrap, decal or graphics. Include your website address, phone number, local area served, business tagline and mention of what your company offers in a prominent positioning on the car. The font, type size and colors should be easy to read at a reasonable distance on the road so that your vehicle marketing grabs attention and produces actionable results for your business.

Locally known vehicle wrap advertising can be a very essential portion of a company’s effort of getting their message out there among the people. That is why it is a key part of many localized businesses’ promotional strategy and their whole success. Promotional events can let a local organization gain some great recognition of their fine products. As a result, it creates word about them which will spread throughout the community by the word of mouth; accordingly the adverts need to be visually clear as well as appealing to the eyes.

Using Vehicle wraps as a method of promoting yourself and/or your business is a fine way to execute effective marketing while maintaining a visually pleasing ad. If your company is holding a local event (like a fifty percent off sale or unveiling a new product) then one way to greatly boost its effectiveness is using car graphics. Valley residents are accustomed to seeing these specially made designs on various methods of transportation (like service trucks and buses), which is why they are a wonderful way for everyone to know of what you have to provide to everyone.

If some car graphics were present anytime during your promotional events, it will have potential clients remember and recognize it later on in the day. Once they recall seeing a particular logo or advertisement at a localized event, they will likely recall the company if they were to see it again while on the go. With this clever strategy, you and your organization will have complete control of pulling in new clients to your business, which will mean more sales and/or revenue in your bank account.

Putting some money into these marketing strategies can really move your name recognition around the city, which will result in more people coming to you and your company for their goods and services. Since Las Vegas area residents are constantly on the go, traveling through out the counties, commuting from point A to point B, vehicle wrap advertising has become a widely known practice by many local businesses as a different and new way of reaching out to others. Various stores and services in the area have caught onto the benefits and cosmetic properties of using vehicle wraps as a promotional tool.

With the many local design teams in the region, there are a nearly limitless selection of those that can help you create, design and apply the designed look or logos to your company’s means of transportation. These design teams vary in many artistic styles when it comes to making what you want on your fleet of cars, so whether you want a more simplistic look or something that really appeals to the younger audience, there is something out there for you and your organization’s requirements when it comes to vehicle wrap advertising in the area.

Learn more about vehicle wrap advertising at local events can raise your business. Stop by GeckoWraps.comand see how businesses are using car graphics to bring in more customers.

Margarita Recipe:
- 2,125 Gallons of Margaritaville Gold Tequila
- 708 Gallons of Margaritaville Triple Sec
- 5,667 Gallons of Margarita Mix
- 22,267 Limes
Yields 8500 Gallons – 70,000 lbs when full

Lucky Rita came in at 30 feet tall and will served over 181,333 margaritas from October 14th to October 23rd coinciding with the 7th annual Margaritaville street party.

Lucky Rita kicked off Margaritaville week, followed by the 7th Annual Street Parties on the Oct 15th and 22nd that coincided with Jimmy’s Vegas performances.

Call GeckoWraps to wrap your next World Record Breaking Project!

1-888-579-WRAP (9727)

GeckoWraps Installing World Record Breaking Margarita Wrap

GeckoWraps.com Wraps Worlds Largest Margarita

For more info on matching your motor home or bus and trailer wrap call geckowraps

or click on www.geckowraps.co

Scott Rains

702-752-7216

Our design team Here at Gecko Wraps in Las Vegas created an incredible new look for Mike Sandoval’s Moomba XLV limited edition ski boat. Our install team has begun the tranformation.  Notice how the Mamba logo was left under the wrap to create a very unique look for this water craft. Mike will be looking awesome at lake mead or havasu this summer!!!

We pioneered Marine Wraps and are one of the premier suppliers of custom boat graphics in the country. So whether you’re a tournament fisherman, captain a high performance boat, or cruise on the weekend, we can turn your boat into a one-of-a-kind work of art that immediately sets it – and you-apart from the rest of the fleet.

For more info on what Gecko can do for your Water Craft contact:

Scott Rains

702-752-7216

www.Geckowraps.com

6969 Speedway Blvd

Las Vegas, Nevada 89115

Trailer wraps and Stickers will catch your eye

Gecko Wraps took on a project to make a catering trailer look like a “Chuck Wagon”. Gecko Wraps in house design team came up with the design through direct communication with Kate’s Catering. Gecko Wraps printed on a Mutoh 64 and installed inside a climate controlled facility.

Marketing of the Food Trailer Signage is crucial in a city where food cart are on every corner. Vinyl media and Trailer billboards is an excellent way to individualize your company against the competition.

For more info on vehicle wraps, billboards, signs, stickers, paint wraps, and so on…..Contact Gecko Wraps for a free estimate.

     When I first started working with Southern Nevada Fire Protection (SNFP) we were just looking to do some lettering on some field trucks. After getting the project started it transformed into much more, not only wrapping the decals of the lettering on the vehicles but also working into yard security signage and decals for their field operations as well.

      After working with the field supervisor for a few weeks on their project I am the representitive they ask for when it comes to wraps, signage, business cards, banners, decals and any other advertising needs they might have for their company. Trusting who you work with is imperative in every business transaction and that’s why you can count on me, to listen, understand and follow through with all of your projects as well.

-Eric Wilson: Phone 702-579-WRAP (9727)

Food Services Trailer Wrap

GeckoWraps.com wrapped Clark County Food Services 48′ semi-trailer. The trailer wrap was designed by Gecko Wraps in house graphic design team. Installer’s pulled the giant trailer into Gecko Wrap’s production shop and installed the vinyl wrap in a climate controlled bay.

Thanks to the staff at Clark County Food Services for using Gecko Wraps for all of their vinyl advertising.